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Italian
Management of Sports

Graduates of the online Master's degree Course in Sports Management must have a solid basic cultural background and be able to plan, conduct and manage sports and motor activities. The curricula of all Degree Courses include the economic, juridical, motor-sports and psycho- sociological fields.

Specific areas of activity of the graduate in Sports Management and Motor Activities are: companies and sports associations; design, organizing, managing companies and promoting services and facilities for sports, recreational and professional activities; new professionals in the sports sector (sports marketing manager, sports promoters, etc.); traditional professional figures in sport (Federations and Leagues operators, system managers in national bodies, physical education teachers, etc.); start-up and consultancy of professional activities in the traditional sports sector (gyms, fitness centers, consultancy in marketing and communication, etc.).

Graduates of this degree course must be able to identify the characteristics that allow to analyse the creation and the economic management of companies, societies and sport associations, the connections of specific functional areas (production, research and development, marketing, organization, planning, etc.) with the issues that sports technicians and sector managers face in highly competitive contexts.

Considering the development of the sports sector, both private and public offer must manage new issues that implies not only the supply of services able to adequately respond to the demand, but also the implementation of processes for finding financial resources that allow the continuity of such supply and therefore to be aware of the main accounting and budgeting systems.
Graduates of this degree course must be able to manage organizations und understand how they work, in particular by providing:

  • The basic evaluation of the relationship between the individual, groups and organization that is the theories and patterns of Human Resources management;
  • the basic elements to understand how the organization can be structured in order to achieve proper results;
  • an overall framework of modern theories, considering the current economic and social development;
  • basic elements to understand how sport organizations work in reality, both professional, top-level and amateur ones, without leaving out organizational realities such as: sports facilities, swimming pools, fitness centers, etc.

On the other hand, thanks to the sponsorships, the business system considers sport as a “brand vehicle”. In this regard, it is foreseen the implementation of sport multimedia technologies.

This Master’s Degree Course aims to train individuals in the field of organization and management of sports activities, as well as physical activities, with the purpose of coordinating and managing a limited number of human and practical resources, innovative technologies and communication tools for production and exchange of services in sport. More specifically, specific training objectives concern:

  • Institutional context;
  • Acquire full knowledge of the institutional working structures in the field of sport, including unrecognized and voluntary service associations, as well as general sports organizations;
  • Acquire knowledge of the tools and institutional set-ups of information and communication;
  • Acquire knowledge of the sports legal system;
  • Acquire knowledge of public organizations related to the performance of sports activities, sponsor and other productive organizations, and be able to put in place such knowledge within a social context;
  • Operational context;
  • Acquire knowledge and capacity for the elaboration and implementation of sports policies;
  • Provide interventions and financial plans, sponsorship, marketing and merchandising policies;
  • Developing short and long-term strategic plans;
  • Prepare financial statements and control the managerial activity;
  • Provide consultancy for owners of sports club and members of sports organizations;
  • Coordinate activities, services and events

In addition to sports and motor sciences, graduates will have to deal with the economic, juridical and psycho sociological sciences within a multidisciplinary context. In this regard, the course provides an educational offer that ensures the achievement of advanced knowledge and competences that allow to achieve the specific educational objectives above mentioned, on the basis of scientific requirements of the human movement and sports organization linked to the sciences of sport.
This degree course, therefore, provides a wide range of disciplinary areas related to the training activities (such as for the field of physical-sports, economic, juridical and psycho sociological disciplines), together with disciplinary fields of similar nature, or with disciplines that provide more suitable tools and methodologies for a high-quality institutional and professional communication. also within the intercultural field (both linguistic and IT), as well as technical knowledge for plant management (medical field with hygienic-sanitary declination).

The specific educational objectives, due to their complexity and interesting aspects, require specialized and diversified skills of which the course avail of. Furthermore, quality control procedures will be annually established, through the assessment by the students and continuous monitoring of the study course, in terms of exams successfully taken, duration of the study course, withdrawn percentages. Cyclically the graduates' employment outcomes will be analysed through follow-up surveys and a more effective monitoring, represented by the d of a paper required for writing the final exam.

The main career opportunities envisaged by the Study Programs of this degree course are:

  • Sports Manager: able to combine technical aspects with economic-managerial skills, design, organization, management and promotion of services and facilities for sports, recreational and professional activities.
  • Coordinator and manager of sports activities and events.
  • Sports director.
  • Sports marketing manager, sports promoter, editor of multimedia-publishing products, sports communication manager, event organizer, plant manager.
  • Federations and Leagues operator, manager of facilities at local authorities, physical education teacher.
  • Manager of gyms, fitness centers, marketing and communication consultancy companies.
  • Sports manager in reality, both profit and non-profit.
  • Entrepreneur in the sports sector and related companies (suppliers of capital goods, media, communications agencies).

The course prepares you for the profession of:

  • Instructors of non-competitive sports disciplines
  • Organizers of events and sports facilities
  • Sports observers
  • Coaches and sports technicians
  • Referees and competition judges

Students wishing to enroll in the degree course in Sport Management and Motor Activities must hold a three-year degree belonging to one of the following classes:

  • ex D.M. 270: Class L-22; L-18; L-33; L-14;
  • Ex. D. M. 509/99: Class 33; 17; 28; 2; 31; Annex to the minutes n. 53 of SA December 4, 2017 7
  • ISEF Diploma

or in other degree courses, or of another qualification awarded abroad and recognized in Italy or of a four-year degree relative to the legislations in force before MD 270/2004 (provided they hold the following curricular requirements having totalled at least 60 ECTS, adding to those the ones already acquired , in each of the following SDSs related to the necessary educational activities of Degrees L- 22, L-18, L-33, L-14, as identified by the Ministerial Decree of March 16, 2007).

Info

Deadline
Always Open
Degree
Master
Duration
2 Years
ECTS
120
Tuition Fee
€ 3000
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